4 Tips for Writing Shopify Blogs That Will Boost Sales

Search Engine Optimization is vital for any online business today. Shopify has emerged as a leading platform to conduct eCommerce, and Shopify blogs are one of the best ways to get your business noticed. Take our word for it – over 1 million businesses use Shopify for their eCommerce needs.

Why Maintain Shopify Blogs?

Because that is what drives clicks to your business’ page. When people hop online and search, for example, “manicure spas near me,” if the top search result happens to be your spa…you’re going to be successful.

The way to drive that business is to maintain a blog on your website using Shopify SEO tools and a decent in-house writer or staff of freelance writers. 

Maintaining Your Online Store

Many website hosts and other providers will help you get your business out there and noticed, and you might even try to keep up your eCommerce blog, but using Shopify SEO tools is the most efficient strategy. It might cost just a bit more than going alone on your website’s digital store, but you’re using a specifically designed service to help sell your product.

Why Is SEO Important?

Search Engine Optimization is vital to your small business or if you’re an independent contractor. On a personal level, think about how many times you’ve used a search engine while traveling for queries like “restaurants near me” or “dry cleaners near me.”

If you happen to be a restaurant or dry cleaning service owner or manager, it stands to reason that you’d like to show up at the top of that list from the search engine, right?

How to Make That Happen

As we mentioned above, it’s a matter of driving traffic to your site via a blog. Sure, you could fill your home page with the phrase “restaurant near me” 47 times, but consumers are going to be turned away because that’s an obvious scam. 

The key is to maintain a classy website with a secondary blog that utilizes Search Engine Optimization. The folks who land on your site won’t necessarily end up directly on the blog page of your website (unless you want them to, but the algorithms used by most search engines will still pick up those keywords and put you at or near the top of the list. 

Do I Do This on My Own?

Sure, you can. But there are SEO marketing businesses out there with tons of experience and Shopify SEO tools in their tool belt that can help you knock it out at a very reasonable price. Most of these businesses have a whole stable full of very talented writers that will maintain your eCommerce blog for you. 

Make Passive Income by Using Shopify

It’s really a no-brainer. Shopify blogs can be updated and customized around your needs, and then you get back to doing your work while your website doe the marketing and sales work for you!